Thursday, November 23rd, 2017

The Changing Needs of Millennials: New Implications for the Travel Industry

Business travel, loyalty programs, food and beverage consumption, and travel marketing content are already feeling the impact By Bronwyn White, co-founder & strategist, MyTravelResearch.com Millennials – also known as Gen Y or the Me Generation – are moving into a new life stage. The 18 to 35 year olds are becoming responsible parents and assertive [...]

Why Chatbots Are Transforming the Travel Industry

With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative. By Bronwyn White, co-founder, MyTravelResearch.com Chatbots can be simply defined as artificial intelligence programs that conduct conversations with humans through chat interfaces. Consider a chatbot as a personal assistant who can respond to enquiries or [...]