Friday, September 22nd, 2017

Tourism Marketing ‘Rock Star Convention’ Announced for Bondi Beach

Just like disruptive technology in tourism, disruptive rock star behaviour will be encouraged as tourism professionals get their rocks off to evidence-based marketing strategies. The 2nd Tourism Marketing Rock Star Convention will take place 14 September at Bondi Icebergs overlooking the sea in Sydney. The aim is to turn tourism marketers into rock stars by [...]

The Pros and Cons of Using Snapchat in Tourism Marketing

If you’re a marketer for a tourism destination, product or service, should you be on Snapchat? MyTravelResearch.com says you do need to be on Snapchat if your main market is youths and travellers in their 20s, especially if you’re trying to attract them in a cost-effective way. “Snapchat seems sexy, but it’s a lot of [...]