Sunday, September 24th, 2017

How to Make Post-Truth Work for Tourism Businesses

A political environment of post-truth, confirmation bias and alternative facts can work well for tourism business marketers who are brave and have finely tuned customer antennae. That is the argument made by Carolyn Childs, co-founder of MyTravelResearch.com in her blog Stand & Deliver: How Tourism Businesses Can Profit In Our Post-Truth World. She observes that [...]