Tuesday, September 26th, 2017

Grasp the Digital Nettle: Website ROI in Tourism Marketing

While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru of MyTravelResearch.com THERE are two camps in travel and tourism: those who spend and don’t measure, hoping it will go well and those who have the metrics in place, but don’t do anything with [...]

With a Clever Pay Per Click Strategy, SMEs in Tourism Can Take on the Big Guys – and Win

There has never been a better time for small businesses in tourism to secure more bookings with pay per click. In a 40-minute audio interview with Bronwyn White of MyTravelResearch.com, Nigel Ayling Director of Solutions4.biz in New South Wales explains the opportunities available to small tourism companies who want to cut out the middle man, [...]