Friday, September 22nd, 2017

Why Chatbots Are Transforming the Travel Industry

With chatbots, customers can manage their own bookings without needing to wait on the line for the next available representative. By Bronwyn White, co-founder, MyTravelResearch.com Chatbots can be simply defined as artificial intelligence programs that conduct conversations with humans through chat interfaces. Consider a chatbot as a personal assistant who can respond to enquiries or [...]

Australia On Target to Reach Ambitious Tourism Goals

However, regional areas underperform capital cities, and staff shortages may hinder growth Australia is on target to reach its target of AU$115 billion in overnight spend in tourism by 2020,[1] led by a high performing hotel sector averaging occupancies close to 70% year round.[2] With the UNWTO reporting international arrivals to Oceania (including Australia) up [...]

Tourism Marketing ‘Rock Star Convention’ Announced for Bondi Beach

Just like disruptive technology in tourism, disruptive rock star behaviour will be encouraged as tourism professionals get their rocks off to evidence-based marketing strategies. The 2nd Tourism Marketing Rock Star Convention will take place 14 September at Bondi Icebergs overlooking the sea in Sydney. The aim is to turn tourism marketers into rock stars by [...]

It’s 2017 And This Is Why It’s Time for Your Online Tourism Marketing to Get Real

Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution that has only just begun, says Bronwyn White, co-founder of MyTravelResearch.com, which is launching a free webinar series for tourism marketers WHEN Google switched its algorithm to semantic search in 2013 it began to clear away dodgy [...]

New Report: ‘VFRs’ Are the Unsung Heroes of the Tourism Battlefield

PRESS RELEASE FOR IMMEDIATE DISTRIBUTION Sydney, 24 July 2014 Tourists who visit friends and relatives (VFRs) across Australia should be honored and feted more by local attractions, hotels, district councils and state tourism authorities, says new report A new report shows that people who visit their friends and relatives around the country are the unsung [...]