Tuesday, February 20th, 2018

Let Young People’s Ideas in Tourism Research and Marketing Grow

Bronwyn White of MyTravelResearch.com reflects on the Travel and Tourism Research Association Annual International Conference that concluded in Vail, Colorado last week What three insights were your key takeaways from the conference? The digital landscape means there is no excuse for DMOs (Destination Marketing Organisations) marketing blindly without an evidence base. Many problems and opportunities [...]

Dark Tourism Comes Out of the Shadows

Dark Tourism is throwing a new light on grim, sinister and sombre places around the world. Pablo Escobar’s Medellin, the Killing Fields of Cambodia, Auschwitz, Jack the Ripper’s back streets of London, the slavery and apartheid jail cells in Africa, all now attract visitors from afar. Dark Tourism is defined as any travel associated with [...]

Grasp the Digital Nettle: Website ROI in Tourism Marketing

While website metrics are not perfect, don’t rely on ‘hope’ marketing, especially in the digital age, says the digital marketing guru of MyTravelResearch.com THERE are two camps in travel and tourism: those who spend and don’t measure, hoping it will go well and those who have the metrics in place, but don’t do anything with [...]

Local Businesses Need to Keep it Local, Online and Mobile to Attract Tourism Dollars

Travel industry futurist, Bronwyn White, the co-founder of MyTravelResearch.com, says that in an age when tourists want local and ‘authentic’ experiences, businesses need to embrace smartphone search basics. IT’S time for destination marketing to go local and mobile. There’s no need to go and create new tourism products or services, trails or campaigns. Why? Because [...]

Content, Brand and Mobile: The Destination Revolution is Now

The internet is the new Industrial Revolution. Make it work for you with this three-pronged strategy, says Bronwyn White, tourism marketing guru of MyTravelResearch.com THE internet is the industrial revolution of our time. And we’re still at the beginning of that wondrous upheaval. Because we are at the beginning, unprecedented opportunities for big and small [...]

Technology Lets Tourists ‘Go Local’ with Micromoments

Tourism research guru Bronwyn White of MyTravelResearch.com shows how micromoments are transforming the tourism experience. Destination marketers need to be across this. Airbnb and Google are there already. I was delighted a few weeks ago when I saw that Airbnb had created a new product off the back of Google market research around micromoments and [...]

How Hotels Can Surprise and Delight on a Budget

I travelled all the way from Australia to Los Angeles recently for work and pleasure mixed together. As a travel industry professional, I get to experience travel and tourism product from across the spectrum, from budget to deluxe. It is the mid-range 2 to 3 star hotels and motels I find the most uninspiring and [...]

The Importance of the ‘Magician’ PCO in Landing New MICE Business

If destinations, hotels and venues target the client’s professional conference organiser (PCO) in the pitching process, lucrative MICE business will follow, says Carolyn Childs, co-founder, MyTravelResearch.com Not winning as much meetings, incentives, conferences and events (MICE) business as you would like? If that’s the case, you need to better understand your MICE customer – and [...]

Tips from Tourism Australia’s Digital Marketing Guru

Carolyn Childs of MyTravelResearch.com finds out from Tourism Australia’s acclaimed Global Manager, Social & Content, Jesse Desjardins, that trust, authenticity and consumer content is king in modern destination marketing. In an interview with Carolyn Childs of MyTravelResearch.com, Jesse Desjardins, the Global Manager, Social & Content for Tourism Australia argues that the shrimp on the barbie [...]

Is the ‘Occupy’ Movement Changing Luxury Travel?

Increasing inequality in wealth is one of the factors changing the nature of luxury travel. Social and political forces such as the Occupy Movement and government austerity cuts are driving some of the rich to spend their wealth more privately. The same forces have also encouraged the rise in socially responsible luxury travel activities. The [...]

MyTravelResearch.com and Luxperience Enter Partnership

New, in-depth report on luxury travel trends will be published end of year MyTravelResearch.com and Luxperience have created a strategic partnership to uncover the latest trends, opportunities and challenges facing the luxury travel industry. Preliminary findings from the initiative, which will have an Asia Pacific focus, will be presented at the Luxperience Thought Leaders’ Forum [...]

Three Tourism Marketing Insights to Increase Visitation

Bronwyn White, co-founder of MyTravelResearch.com says that when destination marketers go online, they should go back to the future. Today we go retro to go forward. The tourism marketing landscape has changed. But did you know that old school marketing is still going to give your money and time the best ROI? Here are three [...]

With a Clever Pay Per Click Strategy, SMEs in Tourism Can Take on the Big Guys – and Win

There has never been a better time for small businesses in tourism to secure more bookings with pay per click. In a 40-minute audio interview with Bronwyn White of MyTravelResearch.com, Nigel Ayling Director of Solutions4.biz in New South Wales explains the opportunities available to small tourism companies who want to cut out the middle man, [...]

Tourism Marketers Need to Better Understand Gen Z Consumers

MEDIA INSIGHT FOR IMMEDIATE DISTRIBUTION Sydney, 17 June 2015 Travel and tourism entities need to adapt to the expectations of Gen Z – consumers in their teens – because Gen Z is unlike previous generations. According to Carolyn Childs, co-founder of MyTravelResearch.com, Gen Z members are 100% digital natives, born after 1995, who have grown [...]

Shallow and Deep Cultural Tourists Welcome

TRAVEL INDUSTRY INSIGHT FOR IMMEDIATE DISTRIBUTION Sydney, 14 May 2015 Whether you’re a studious and ‘deep’ cultural tourist or incidental and ‘shallow’, your willingness to explore local culture on holiday makes you a prized asset to the tourism industry, says Carolyn Childs, co-founder, MyTravelResearch.com Heritage and culture is everywhere. Even going to Starbucks or riding [...]

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