Monday, September 25th, 2017

How to Make Post-Truth Work for Tourism Businesses

A political environment of post-truth, confirmation bias and alternative facts can work well for tourism business marketers who are brave and have finely tuned customer antennae. That is the argument made by Carolyn Childs, co-founder of MyTravelResearch.com in her blog Stand & Deliver: How Tourism Businesses Can Profit In Our Post-Truth World. She observes that [...]

It’s 2017 And This Is Why It’s Time for Your Online Tourism Marketing to Get Real

Destinations, hotels and tourism businesses should seize the opportunities of digital democracy created by the semantic search revolution that has only just begun, says Bronwyn White, co-founder of MyTravelResearch.com, which is launching a free webinar series for tourism marketers WHEN Google switched its algorithm to semantic search in 2013 it began to clear away dodgy [...]

The Future of Mekong Tourism: Quality and Community Engagement

Passionate debate around marketing and investment strategies for a sustainable development of the Mekong Region: the four-day format of the Mekong Tourism Forum 2015 in Da Nang in Viet Nam, 15-19 June, gave insights into initiatives to assure a sustainable development of the Mekong region. While most prospects look promising, both public and private sectors [...]