Tuesday, February 20th, 2018

How to Make Post-Truth Work for Tourism Businesses

A political environment of post-truth, confirmation bias and alternative facts can work well for tourism business marketers who are brave and have finely tuned customer antennae. That is the argument made by Carolyn Childs, co-founder of MyTravelResearch.com in her blog Stand & Deliver: How Tourism Businesses Can Profit In Our Post-Truth World. She observes that [...]

How To Connect Your Hotel Brand To Your Customers In The World Of Semantic Search

TRAVEL INDUSTRY INSIGHTS FOR IMMEDIATE DISTRIBUTION Sydney, 17 September 2014 By Bronwyn White, Co-Founder, MyTravelResearch.com With the introduction of semantic search at the end of 2013, Google changed the way customers find hotels and services. It changed the information that we receive each time we search. The upshot: the hotel industry needs to profoundly change [...]