Saturday, November 25th, 2017

In World Cup and Travel, Emotional Branding Beats Big Bucks

OPINION PIECE FOR IMMEDIATE DISTRIBUTION Sydney, 25 June 2014 Carolyn Childs, co-founder of MyTravelResearch.com, says big bucks help, but emotional connections always win the day in marketing wars Nike’s ‘The Last Game’ animated World Cup video on YouTube has over five million views. Nike are masters at emotional marketing, says Sydney-based Carolyn Childs, co-founder of [...]