Monday, February 19th, 2018

In World Cup and Travel, Emotional Branding Beats Big Bucks

OPINION PIECE FOR IMMEDIATE DISTRIBUTION Sydney, 25 June 2014 Carolyn Childs, co-founder of, says big bucks help, but emotional connections always win the day in marketing wars Nike’s ‘The Last Game’ animated World Cup video on YouTube has over five million views. Nike are masters at emotional marketing, says Sydney-based Carolyn Childs, co-founder of [...]