ASEAN Launches New Tourism Campaign

“Southeast Asia: Feel the Warmth” and SoutheastAsia.org to target medium and long haul markets
BRUNEI  DARUSSALAM, 25 January 2010 – The ten ASEAN countries today launched a new tourism campaign built around the slogan, “Southeast Asia: Feel the Warmth.” A dynamic, new, interactive website, SoutheastAsia.org is being created as the primary marketing tool.
The new campaign, [...]

New Strategic Plan for ASEAN Tourism Under Way

BANGKOK, 2 December 2009 – A new strategic plan for tourism in the ASEAN countries of Southeast Asia will be prepared to help the region achieve an integrated ASEAN Community by 2015. The plan will recommend a wide range of policies and reforms in ASEAN’s tourism marketing, branding, product development, human resource development, quality standards, investment strategies, [...]

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