PATA seeks member feedback following tsunami

The Pacific Asia Travel Association sends condolences to Japan and offers help to Pacific area members March 14, 2011, Bangkok: Following the March 11,  2011 Japan earthquake and tsunami, the Pacific Asia Travel Association (PATA) has sent messages of concern and support to PATA members in Japan. PATA has been in contact with its members [...]

Thailand Needs to Get Its Brand Image Right

BANGKOK, 22 February 2011 – Does Thailand’s brand, “Amazing Thailand” still cut it in the international marketplace? David Keen, CEO of KEEN, a Bangkok based global branding agency, told travel industry leaders that “Amazing Thailand,” announced in 1997, needs to change. Addressing the PATA Thailand Chapter AGM on 16 February in Bangkok, he cited dynamic [...]

Outrigger Laguna Phuket Resort and Villas Wins PATA Gold Award

PHUKET, Thailand, 30 July 2010 – Each year, the Pacific Asia Travel Association (PATA) recognizes travel industry leaders who have contributed to the development and promotion of travel and tourism across the Asia Pacific region. Winners were recently named, and Outrigger Hotels and Resorts Asia is pleased to announce that Outrigger Laguna Phuket Resort and [...]

Thailand Needs Your Support. Not Price Cutting

BANGKOK, 2 June 2010 — The Thailand PATA Chapter regrets to observe that Royal Orchid Holidays (ROH), a division of THAI Airways International, has come up with a self-defeating tourism recovery strategy for Thailand – price reductions of 50%. In addition, ROH expects hotels to sweeten the pot further with free dinners, cash vouchers and [...]

Khiri Travel Group Launches Khiri DMC

BANGKOK, 22 September 2009 — The Khiri Travel Group will launch Khiri DMC at PATA Travel Mart in Hangzhou, China this week. Khiri DMC will function as a dedicated destination management company within the group. The DMC will deliver services for travel agents and tour operators sending clients to Thailand, Cambodia, Laos and Vietnam. The [...]