Thailand Hotel Rate Debate Raises Awkward Issues

BANGKOK, 5 August 2010 – Dropping rates to fight Bangkok’s low hotel occupancies and airline load factors is a failed strategy. But Thailand seems doomed to repeat its history of pricing mistakes due to a myriad of issues.
These were some of the insights revealed by travel industry leaders with long and bitter experience in Thailand’s [...]

Thailand Needs Your Support. Not Price Cutting

BANGKOK, 2 June 2010 — The Thailand PATA Chapter regrets to observe that Royal Orchid Holidays (ROH), a division of THAI Airways International, has come up with a self-defeating tourism recovery strategy for Thailand – price reductions of 50%.
In addition, ROH expects hotels to sweeten the pot further with free dinners, cash vouchers and room [...]