Thai Tourism Companies Need to Refine Their Indian and Russian Marketing

BANGKOK, July 12, 2011 – Thailand’s hotels, tour operators and meetings companies need to move their marketing from the national level down to city, language or demographic niche if they are to more successfully reach tourists from India or Russia. That was conclusion of expert speakers addressing the PATA Thailand Chapter seminar in Bangkok on [...]

TAT To Gain Insights from Industry Stakeholders

  BANGKOK – May 12, 2011: The Tourism Authority of Thailand (TAT) is collaborating with three key stakeholders to help plan a course for the future of Thai tourism in an interactive forum called “Mapping the Future,” which will take place on Thursday, 19 May, 2011, at the Shangri-La Hotel in Bangkok.The TAT is joining [...]

PATA seeks member feedback following tsunami

The Pacific Asia Travel Association sends condolences to Japan and offers help to Pacific area members March 14, 2011, Bangkok: Following the March 11,  2011 Japan earthquake and tsunami, the Pacific Asia Travel Association (PATA) has sent messages of concern and support to PATA members in Japan. PATA has been in contact with its members [...]

Thailand Hotel Rate Debate Raises Awkward Issues

BANGKOK, 5 August 2010 – Dropping rates to fight Bangkok’s low hotel occupancies and airline load factors is a failed strategy. But Thailand seems doomed to repeat its history of pricing mistakes due to a myriad of issues. These were some of the insights revealed by travel industry leaders with long and bitter experience in [...]

Thailand Needs Your Support. Not Price Cutting

BANGKOK, 2 June 2010 — The Thailand PATA Chapter regrets to observe that Royal Orchid Holidays (ROH), a division of THAI Airways International, has come up with a self-defeating tourism recovery strategy for Thailand – price reductions of 50%. In addition, ROH expects hotels to sweeten the pot further with free dinners, cash vouchers and [...]