Mekong Tourism Forum to be held in Angkor 7-8 May

BANGKOK, 1 April 2010 — The Mekong Tourism Forum 2010 will take place near the world-renowned UNESCO World Heritage site of Angkor Wat in Siem Reap, Cambodia, 7-8 May. The theme of the Mekong Tourism Forum 2010 is, “New Roads, New Opportunities”. Business and government sector leaders will assess the latest tourism developments and investment [...]

‘Southeast Asia: Feel the Warmth’ Starts Consumer Phase at ITB Berlin

BANGKOK, 10 March 2010 – The new consumer destination marketing campaign for the 10 countries of Southeast Asia will launch this week at ITB Berlin. Southeast Asia: feel the warmth and its unique SoutheastAsia.org meta-search site will announce three developments. First, a unique map-based trip planner on SoutheastAsia.org will allow travelers to plan trips, estimate [...]

Lonely Planet Joins New Southeast Asia Tourism Campaign

BANGKOK, 22 February 2010 – The latest Lonely Planet content is now featured on SoutheastAsia.org, the new tourism website for the region created by the ASEAN Tourism Association. SoutheastAsia.org is now the primary medium for ASEAN’s new global marketing campaign, “Southeast Asia: feel the warmth.” The new site aims to promote Southeast Asia as a [...]

New Strategic Alliance Creates Powerful Online Platform for Small Tourism Operators in ASEAN

Bandar Seri Begawan, Brunei Darussalam, January 28, 2010 – A new strategic alliance announced this week will give small and medium-sized tourism operators in ASEAN a powerful online presence, even if they do not have a website. The initiative is the result of strategic collaboration between Creative Advances Technology (CAT) and the ASEAN Tourism Association [...]

ASEAN Launches New Tourism Campaign

“Southeast Asia: Feel the Warmth” and SoutheastAsia.org to target medium and long haul markets BRUNEI  DARUSSALAM, 25 January 2010 – The ten ASEAN countries today launched a new tourism campaign built around the slogan, “Southeast Asia: Feel the Warmth.” A dynamic, new, interactive website, SoutheastAsia.org is being created as the primary marketing tool. The new [...]

New Southeast Asia Meta-search Site to Benefit Travel Suppliers

BANGKOK, 6 January 2010 – A high-tech travel website, SoutheastAsia.org, will serve as the anchor for a new destination marketing campaign for Southeast Asia. When launched on January 25, the site will allow users to research, plan, and book multiple-destination trips to and within the 10 member countries of the Association of Southeast Asian Nations (ASEAN). [...]

New Strategic Plan for ASEAN Tourism Under Way

BANGKOK, 2 December 2009 – A new strategic plan for tourism in the ASEAN countries of Southeast Asia will be prepared to help the region achieve an integrated ASEAN Community by 2015. The plan will recommend a wide range of policies and reforms in ASEAN’s tourism marketing, branding, product development, human resource development, quality standards, investment strategies, [...]