Lonely Planet Joins New Southeast Asia Tourism Campaign

BANGKOK, 22 February 2010 – The latest Lonely Planet content is now featured on SoutheastAsia.org, the new tourism website for the region created by the ASEAN Tourism Association.
SoutheastAsia.org is now the primary medium for ASEAN’s new global marketing campaign, “Southeast Asia: feel the warmth.”
The new site aims to promote Southeast Asia as a single tourism [...]

New Strategic Alliance Creates Powerful Online Platform for Small Tourism Operators in ASEAN

Bandar Seri Begawan, Brunei Darussalam, January 28, 2010 – A new strategic alliance announced this week will give small and medium-sized tourism operators in ASEAN a powerful online presence, even if they do not have a website.
The initiative is the result of strategic collaboration between Creative Advances Technology (CAT) and the ASEAN Tourism Association (ASEANTA), [...]

ASEAN Launches New Tourism Campaign

“Southeast Asia: Feel the Warmth” and SoutheastAsia.org to target medium and long haul markets
BRUNEI  DARUSSALAM, 25 January 2010 – The ten ASEAN countries today launched a new tourism campaign built around the slogan, “Southeast Asia: Feel the Warmth.” A dynamic, new, interactive website, SoutheastAsia.org is being created as the primary marketing tool.
The new campaign, [...]

New Strategic Plan for ASEAN Tourism Under Way

BANGKOK, 2 December 2009 – A new strategic plan for tourism in the ASEAN countries of Southeast Asia will be prepared to help the region achieve an integrated ASEAN Community by 2015. The plan will recommend a wide range of policies and reforms in ASEAN’s tourism marketing, branding, product development, human resource development, quality standards, investment strategies, [...]

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