Wednesday, February 21st, 2018

Tourism Marketing ‘Rock Star Convention’ Announced for Bondi Beach

Just like disruptive technology in tourism, disruptive rock star behaviour will be encouraged as tourism professionals get their rocks off to evidence-based marketing strategies.

Tourism marketing stars: the right tourism sounds and moves, the Bondi Icebergs venue in Sydney, and the practical outcome

The 2nd Tourism Marketing Rock Star Convention will take place 14 September at Bondi Icebergs overlooking the sea in Sydney. The aim is to turn tourism marketers into rock stars by showing that evidence-based marketing strategies accelerate business growth and increase tourist visitation.

The rock music themed event has been designed for tourism promotion units at town, county and state government offices, convention and visitor bureaus, and for marketers of destinations and attractions such as theme parks, museums, national parks, activities centres, hotels, restaurants, and more.

“Tourism marketers have limited budgets and urgently need to get results,” says Bronwyn White, co-founder of, the organiser of the rock convention. “The only way in a digital age is to use proven evidence-backed strategies and tactics based on numbers and results. ‘Hope marketing’ will be kicked off stage,” says White.

Amy Winehouse and Adam Ant at last year’s convention

During the one-day event, White and MyTravelResearch co-founder Carolyn Childs (they were dressed as Adam Ant and Amy Winehouse at last year’s convention) will show participants the importance of traveller personas, branding, ‘rocking hot trends’ (bots, the customer experience, voice activated search, artificial intelligence, the rise of accessible), and how to future-proof tourism marketing.

“Disruptive rock star behaviour, just like disruptive technology in tourism, will be completely tolerated throughout the gig,” says Childs.

While the rock theme is a gimmick, the content is a “no-holds-barred best tourism marketing practice tutorial for 2017 and beyond”, she says.

“We promise an energetic hands-on interactive day where you can go back to the office and apply your learning immediately,” adds White.

The cost to attend is AUD497 per person, with a no-questions asked money-back guarantee if not satisfied.

For full program information and booking click here.


About is a market research and marketing firm specializing in the travel, tourism and aviation industries. Its specialty is providing insights that are actionable.

Founded by principals with lifetime careers in travel, tourism and aviation, exists to build the visitor economy and successful tourism businesses. It does this by putting the voice of the customer and best practice business thinking into an easy to implement, hands-on approach via an innovative membership model. can help:

* National Tourism Organizations (NTOs) meet the expectations of their industry by acting as an extension of their research and marketing resources

* Businesses make more informed decisions. (It is like having your own research and/or marketing team)


Email: or

Media queries

At Australia:

– Bronwyn White (mobile): (+61) 408 225 766

– Carolyn Childs (mobile): (+61) 416 213 962

ScottAsia Communications — Asia Pacific office:

Tel. (+66) [0] 2160 2644 (Ann Sriwongsa)


UK office: Tel. (+44) [0] 7949 077959 (Ken Scott)


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